Development Features — The Profano Company History

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By embracing fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Lego has found ways to keep the interlocking stones inside the hands of millions. It’s a model that other companies should follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden toys. It wasn’t until the following day that they set about using a fresh plastic-injection moulding machine to generate plastic bricks, which soon gave all of them an advantage above their competition in the thriving post-war marketplace.

In 49, they started out producing the bricks with studs with them to enable them to remove together. This is a key iteration, making the bricks a lot more stable and sturdy. Later, in 1958, they produced a major improvement with the arrival of what is known since the “stud and joining system”, which ensures that every single Lego stone fits with any other stone. These two vital iterations happen to be why Lego sets manufactured 40 years back still interlock seamlessly with those manufactured today.

Over the years, Lego features kept it is finger around the pulse of pop tradition by partnering with big-name franchises including Star Battles and Harry Potter. They have also appreciated the community of adults that happen to be fans of the brand, known as AFOLs (Adult Followers of Lego), with a variety of sets such as Back to the Forthcoming DeLorean time machine and a set of female Nasa scientists.

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